Privacy Policy

1. Introduction

PageMatch ("Company," "we," "us," or "our"), operated at pagematchapp.com, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you use our AI-powered landing page analysis platform (the "Service").

By using the Service, you consent to the data practices described in this Privacy Policy. If you do not agree with this policy, please do not access or use the Service.

2. Information We Collect

2.1 Information You Provide

• Account information: When you sign up using Google OAuth, we receive your name, email address, and profile picture from Google.
• Ad creatives: Images of advertisements that you upload for analysis.
• Landing page URLs: Web addresses you submit for analysis. We capture screenshots of these pages as part of the analysis process.
• Payment information: When you subscribe to a paid plan, payment details (credit card number, billing address) are collected and processed directly by Stripe. We do not store your full payment card details on our servers. We receive only a limited set of billing information from Stripe, such as the last four digits of your card, card type, and billing status.

2.2 Information Collected Automatically

• Usage data: We collect information about how you interact with the Service, including pages visited, features used, analysis history, and timestamps.
• Device and browser information: IP address, browser type and version, operating system, device type, and screen resolution.
• Log data: Server logs that record requests made to the Service, including request times, referring URLs, and response codes.

3. How We Use Your Information

We use the information we collect to:

• Provide, operate, and maintain the Service, including performing AI-powered analysis of your ad creatives and landing pages.
• Process payments and manage your subscription.
• Send transactional emails, including analysis results, account notifications, and Quick Wins reports.
• Improve and optimize the Service, including training and refining our analysis algorithms on aggregated, anonymized data.
• Monitor usage patterns to detect and prevent abuse, fraud, or security threats.
• Comply with legal obligations and enforce our Terms of Service.

We do not sell your personal information to third parties. We do not use your uploaded ad creatives or landing page content for advertising purposes.

4. Third-Party Service Providers

We share your information with the following categories of third-party service providers, solely to the extent necessary for them to perform services on our behalf:

Each of these providers is contractually obligated to handle your data in accordance with their own privacy policies and applicable data protection laws. We encourage you to review their respective privacy policies.

5. Data Retention

We retain your personal information for as long as your account is active or as needed to provide the Service. Specifically:

• Account data: Retained until you delete your account.
• Analysis results and uploaded content: Retained for the duration of your account. You may request deletion of specific analyses at any time.
• Payment records: Retained as required by applicable tax and financial regulations (typically 7 years).
• Server logs: Retained for up to 90 days for security and debugging purposes.

When you delete your account, we will delete or anonymize your personal information within 30 days, except where retention is required by law or for legitimate business purposes (such as fraud prevention).

6. Cookies and Tracking Technologies

PageMatch uses a minimal set of cookies, limited to those strictly necessary for the operation of the Service:

• Authentication cookies: Session cookies used to keep you logged in and maintain your authenticated session. These are essential for the Service to function.
• Security cookies: Cookies used for CSRF protection and other security measures.

We do not use advertising cookies, tracking pixels, or third-party analytics cookies. We do not engage in cross-site tracking or behavioral advertising.

7. Data Security

We implement industry-standard technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit using TLS/SSL.
• Encryption of sensitive data at rest.
• Access controls limiting employee access to personal data on a need-to-know basis.
• Regular security reviews and monitoring.

While we strive to protect your information, no method of transmission over the Internet or electronic storage is completely secure. We cannot guarantee absolute security.

8. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Right of access: You may request a copy of the personal data we hold about you.
• Right to rectification: You may request correction of inaccurate or incomplete personal data.
• Right to erasure: You may request deletion of your personal data, subject to legal obligations requiring retention.
• Right to restrict processing: You may request that we limit how we use your personal data in certain circumstances.
• Right to data portability: You may request a copy of your data in a structured, commonly used, machine-readable format.
• Right to object: You may object to certain types of processing, including processing for direct marketing purposes.
• Right to withdraw consent: Where processing is based on consent, you may withdraw your consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.

To exercise any of these rights, please contact us at privacy@pagematchapp.com. We will respond to your request within 30 days. We may ask you to verify your identity before fulfilling your request.

9. Legal Basis for Processing

For users in the European Economic Area (EEA) and United Kingdom, we process your personal data on the following legal bases:

• Contract performance: Processing necessary to provide the Service and fulfill our contractual obligations to you (e.g., account management, analysis delivery, subscription billing).
• Legitimate interests: Processing necessary for our legitimate business interests, such as improving the Service, preventing fraud, and ensuring security, provided these interests are not overridden by your rights.
• Legal obligation: Processing necessary to comply with applicable laws and regulations (e.g., tax record retention).
• Consent: Where required, we will obtain your consent before processing (e.g., marketing communications).

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence, including the United States, where our service providers operate. These countries may have data protection laws that differ from those in your jurisdiction.

When we transfer personal data outside of the EEA or UK, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission or reliance on the recipient's participation in recognized data protection frameworks.

11. Children's Privacy

The Service is not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal data from a child without parental consent, we will take steps to delete that information promptly. If you believe a child has provided us with personal information, please contact us at privacy@pagematchapp.com.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. If we make material changes, we will notify you by posting the revised policy on the Service with an updated "Last updated" date and, where practicable, by sending you an email notification.

We encourage you to review this Privacy Policy periodically. Your continued use of the Service after the effective date of changes constitutes your acceptance of the revised policy.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

PageMatch
Email: privacy@pagematchapp.com
Website: pagematchapp.com

If you are located in the EEA or UK and are not satisfied with our response, you have the right to lodge a complaint with your local data protection supervisory authority.