Free Tool
Free Message Match Calculator
See how well your Google ad matches your landing page. Our AI compares visual style, text consistency, and user intent alignment — and tells you where the gaps are.
Free to use. No credit card required.
3 Dimensions of Match
We measure ad-to-page alignment across three weighted dimensions for a comprehensive match score
40%
Visual Match
- Color palette alignment between ad and page
- Typography and font consistency
- Image style and visual tone continuity
- Layout pattern recognition and similarity
30%
Text Match
- Headline and offer consistency
- Keyword presence on the landing page
- Tone of voice alignment
- Promise-to-delivery ratio
30%
Intent Match
- Ad CTA aligns with page action
- User expectation fulfillment
- Funnel stage consistency
- Audience-message fit
Why Message Match Matters
When your ad and landing page tell different stories, visitors leave. Alignment is the foundation of conversion.
44%
average bounce rate when ad and page don't match
$0.37
average CPC savings with high message match scores
2.5x
higher conversion rate with strong ad-to-page alignment
The Cost of Mismatch
Without Message Match
- High bounce rates on landing pages
- Low Google Ads Quality Scores
- Higher cost-per-click over time
- Visitors confused by inconsistency
With Message Match
- Lower bounce, higher engagement
- Improved Quality Scores and Ad Rank
- Reduced CPC and higher ROAS
- Seamless ad-to-page user journey
Bridge the Gap Between Your Ads and Pages
Upload your ad, paste your URL, and see exactly where your messaging falls apart — and how to fix it.
No credit card required. 3 free analyses per month.